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RAINMAKER TIP OF THE WEEK
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For Week of February 23, 2025
Manage Showing Schedules While You Sleep
By Dan Gooder Richard
Your website is on the job 24/7. Take advantage of this fortunate fact and initiate an automated scheduling service and follow-up campaign that makes it easy for prospects to set up appointments, anytime day or night. Once your interactive service is up and running, you'll be able to capture e-prospects the moment they turn from information gatherers to serious shoppers.
Here's how: Create a special response form on your site that allows prospects to list the properties they want to visit and the day and time that's convenient. Make it even easier by including prominent icons leading to the service where prospects will see a "Set Up Appointment" button. To maximize your capture, promote your self-scheduling service in as many ways as you can, both online and offline. Invite buyers, early and often, to take advantage of your convenient service.
This Tip of the Week is from the 9th new rule of online marketing:
Old Rule: A picture is worth a thousand words.
New Rule: A website is worth a thousand pictures.
From Dan Gooder Richard's book: REAL ESTATE RAINMAKERŠ GUIDE TO ONLINE MARKETING. (John Wiley & Sons, ISBN 0-471-47223-9).
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