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RAINMAKER TIP OF THE WEEK
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For Week of December 28, 2025
3 Simple Ways to Increase Your Market Share
By Dan Gooder Richard
Now that all the rumors, fears, and dust kicked up by the emergence of the Internet have settled, we are left with - not the monster many had predicted, but the best marketing tool since the invention of the postage stamp.
There is no better time or method to increase your market share.
- Attract and keep visitors on your website with rich content that answers all their questions and offers a wide variety of online perks and services.
- Increase your e-lead database with consumer-centered interactive response forms that focus on consumers' needs while it harvests leads for you.
- Follow up with prospects using the sales skills you have perfected over the years: communicate, explain, negotiate, gain trust and gain the sale.
New solutions and new marketing techniques are constantly emerging. Anticipate change and be ready to adapt.
This Tip of the Week is from the 1st new rule of online marketing:
Old Rule: The Internet changes everything.
New Rule: The Internet changes everything except the rules of business.
From Dan Gooder Richard's book: REAL ESTATE RAINMAKERŠ GUIDE TO ONLINE MARKETING. (John Wiley & Sons, ISBN 0-471-47223-9).
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