For Week of July 20, 2025
Turn Your Site into a Revenue and Lead Generator
By Dan Gooder Richard
"Be the fastest with the bestest!" was a marketing phrase I heard years before the Internet was created, and that advice is even more appropriate today. E-mail has become the communication method of choice and because of this visitors to your website expect quick and accurate responses to their questions. A saved template and an automated "drip" marketing system will make it easy for you to convert prospects into customers.
- The best, first response to a new prospect is a quick, personalized e-mail. With a saved signature template, you simply personalize the salutation and first sentence or two, and let the message template complete and forward the information requested.
- Use an automated "drip" marketing system to maintain regular e-mail contact and build customer loyalty. Once a prospect is in your database, the system will send a series of automatic e-mail follow-ups for as long as it takes to get an appointment.
Using these virtual tools, you can create an action plan that will turn your site from a simple marketing tool into a revenue and lead generator.
This Tip of the Week is from the 14th new rule of online marketing:
Old Rule: Content is king.
New Rule: The right customer-focused content is king.
From Dan Gooder Richard's book: REAL ESTATE RAINMAKERŠ GUIDE TO ONLINE MARKETING. (John Wiley & Sons, ISBN 0-471-47223-9).
