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RAINMAKER TIP OF THE WEEK
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For Week of December 21, 2025
Midweek is Best for Prospecting Calls and E-mails
By Dan Gooder Richard
Monday may be our least favorite day of the week, but across the board this is when more people make business calls. Studies also reveal that real estate websites have the highest rate of activity on Mondays - most likely because prospects have spent the weekend driving through neighborhoods, and now want more information.
So maybe we don't dislike Mondays as much as we thought, but be sure to keep this trend in mind when planning your e-mail marketing programs.
Avoid sending prospecting e-mails on Monday. They're likely to get lost among the clutter of all the other contacts and correspondence on that days. Tuesdays are the most favored day to send e-mails, followed by Wednesdays, then Thursdays.
This Tip of the Week is from the 13th new rule of online marketing:
Old Rule: Spam will be the death of e-mail.
New Rule: Permission marketing will survive after spam is outlawed.
From Dan Gooder Richard's book: REAL ESTATE RAINMAKERŠ GUIDE TO ONLINE MARKETING. (John Wiley & Sons, ISBN 0-471-47223-9).
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