For Week of October 26, 2025
4 Essentials That Give Your Practice More Value
By Dan Gooder Richard
Your reasons for selling your business can be almost anything - retirement, relocating to another market, or getting out of the driver's seat and working part time. For whatever reason you eventually put your business on the market, plan now to make sure its value is obvious. These four essential features of business will help you get top dollar.
- A track record of profits for the past three to five years.
- User-friendly domains and websites coupled with a valuable brand identity.
- A system your buyer can step into and run without you.
- An up-to-date eTrophy Database that includes complete contact and property information plus family details, important dates, and relevant comments.
This Tip of the Week is from the 20th new rule of online marketing:
Old Rule: Retirement means declaring victory and turning out the lights.
New Rule: Retirement means selling your e-practice to the highest bidder.
From Dan Gooder Richard's book: REAL ESTATE RAINMAKERŠ GUIDE TO ONLINE MARKETING. (John Wiley & Sons, ISBN 0-471-47223-9).
