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RAINMAKER TIP OF THE WEEK
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For Week of March 29, 2026
Attract and Capture More Prospects With Destination Websites
By Dan Gooder Richard
A destination website gives viewers what they want and leaves them no reason to move on to other sites. First, create a brand name that is consumer focused, not focused on you or your company. Be sure to use that brand name when registering a website domain. Keep it simple and to the point, easily spoken, and easily remembered. For example: www.GreatHomes4U.com lets viewers know what to expect. Be sure to back up your domain name with a consumer-centered website (not ego-centric) that is easily navigated and delivers what your brand has promised.
Once you have your destination website address is in place, register additional user-friendly domains ("multibranding") based on subdivisions or property types or target markets or services. Point these addresses to your destination site or interior pages. Then promote the addresses in your offline marketing to attract even more online visitors.
This Tip of the Week is from the 4th new rule of online marketing:
Old Rule: Your website is all about you.
New Rule: Your website is all about the customer.
From Dan Gooder Richard's book: REAL ESTATE RAINMAKERŠ GUIDE TO ONLINE MARKETING. (John Wiley & Sons, ISBN 0-471-47223-9).
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